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WordPress Demystified

The Pros and Cons of Using WordPress for Your Service-Based Businesses

WordPress is a popular website choice for businesses of every size. Choosing WordPress offers a range of advantages and disadvantages for small, service-based businesses. Today we’ll explore the pros and cons of WordPress. There are over 1.4 BILLION websites and roughly 43% of those are on WordPress Platforms. 

I personally choose Siteground as my top WordPress hosting choice. They have excellent site speed, even using page builders as well as extensive help if you get stuck. 

Pros of WordPress:

1. WordPress is not the most user-friendly for a beginner in the website space. It does take some basic knowledge of website formats and back-end dashboards to navigate. However, with its extensive page builders and plug-ins, most people can figure it out pretty quickly, even without a web designer. 

2. Customization: WordPress offers a vast library of themes and plugins, allowing you to customize the appearance and functionality of your website. You can easily add features like contact forms, e-commerce functionality, SEO optimization, and more.

3. Flexibility: WordPress can be used to create various websites, from blogs and personal websites to e-commerce stores and corporate websites. It can handle small and large-scale projects alike. You can build it out as large OR as simple a site as you’d like

4. Large Community and Support: WordPress has a massive user base and an active community of developers, designers, and users. This means there are countless resources, tutorials, and support available online to help you troubleshoot issues and enhance your WordPress website. 

5. SEO-Friendly: WordPress is well-known for being search engine optimization (SEO) friendly. It offers plugins like Yoast SEO and my personal favorite, RankMath that assist users in optimizing your website’s content and improving its visibility in search engine results.

6. Endless Plug-Ins: These help customize your site. Many of them are FREE for users. Everything from extra security to calendars, to creating an online store (woo-commerce) to turning your WordPress site into a course platform, the possibilities are truly endless!

Cons of WordPress:

1. Security: WordPress’s popularity makes it a common target for hackers and malware. While WordPress itself is relatively secure, vulnerabilities can arise from outdated themes, plugins, or weak passwords. Regular updates, security plugins, and best security practices are necessary to maintain a secure WordPress website.

2. Performance and Speed: Depending on the theme and plugins you use, your WordPress website’s performance can be affected. Poorly coded themes or excessive use of plugins can slow down your site. However, optimizing your site with caching plugins and choosing lightweight themes can mitigate these issues. 

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3. Learning Curve for Advanced Customization: While basic usage of WordPress is straightforward, advanced customization may require some learning. Modifying themes or developing custom plugins often requires knowledge of coding languages such as PHP, CSS, and HTML. 

4. Maintenance: WordPress websites require regular maintenance to keep them secure, up-to-date, and functioning optimally. This includes updating themes, plugins, and the WordPress core, as well as taking regular backups. I recommend using a hosting company that does daily backups, just in case! 

5. Compatibility Issues: As WordPress releases updates, certain themes and plugins may not be compatible with the latest version. This can result in compatibility issues or even the discontinuation of certain plugins or themes.

6. Overwhelming Options: The extensive range of themes and plugins available for WordPress can be overwhelming, especially for beginners. It may take time to find the right combination of tools that meet your specific needs. While many of the plug-in options are free, many of them need paid upgrades which can quickly lead to a lot of money in subscription costs, sometimes more than some of the all-in-one competitors. 


It’s important to note that while WordPress has its drawbacks, it remains one of the most popular and versatile platforms available. The pros generally outweigh the cons, but it’s crucial to consider your specific requirements and assess whether WordPress is the right choice for your project.

I always recommend thinking through your usage, what your growth goals are, and what your flexibility requirements are before deciding on what platform to host your website on. Look at all of the plug-in options you think you’ll need and see if the overall costs are still better with WordPress. If you are looking into WordPress, check out Siteground for hosting.

If you need help with deciding on what platform may be the right one for your business, let’s set up a quick chat to discuss options!

Hi, I'm Angie!

I help coaches, creative and  leaders bring their big ideas to life through beautiful branding, sales funnel strategy and design.

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The tools below will help you get started in the right direction. Some of these links I may receive an affiliate commission for at no cost to you, so I can buy treats for my pup. 

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