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Brand Strategy, a hand putting post it notes onto a window and other written graphs planning out aa marketing strategy for business.

From Clicks to Clients: 7 Ways to Optimize Your Brand Marketing Strategy As a Service-Based Entrepreneur

When I first take on a client, one question I always ask is HOW is your brand currently driving traffic in your marketing?  From there we can work together to create a strategy of what areas to work on.  It’s a very NOISY world, especially online!  The purpose of marketing is to create visibility. So

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Demographics vs. Ideal Customers, a group of women laughing

Why Ditching Demographics for Ideal Customers is a Game-Changer

How Focusing On Your Ideal Customer Drives Results in Marketing Your Service-Based Business.  If you have been coaching, or running a service-based business for a little while, but you aren’t attracting the right clients yet… maybe it’s time to look at WHO you are attracting, and HOW you are attracting them through your current marketing

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